A survey by Georgia-Pacific finds consumers prefer
paying more for brand name toilet paper, but not when it comes to
prescriptions.
The survey of 1,200 adults conducted by Yankelovich
Inc. finds that more than 40 percent of consumers said that they
buy generic medications, while less than 20 percent admit to buying
generic paper products, personal hygiene products, packaged goods
and beverages.
Sixty percent of the consumers say they believe
that there is a noticeable difference between generic and non-generic
products, while the same number said that they were willing to buy
something on sale even if it not their usual brand.
'One small thing that is often forgotten by consumer
product manufacturers is this: Many of the things that are necessities
for the average consumer are very simple things,' said J. Walker
Smith, president of Yankelovich, Inc. 'They are things that make
life easier and more meaningful.'
